The most prolific creator of this “cloud rap” sound was New Jersey producer Michael Volpe, better known as Clams Casino. The next direction of trap was popularized by Lil B’s music, where the kick drums and hi-hats were buried in ambience, bass and reverb. Trap was still sprouting at this time, an offshoot of late 90’s trip hop, which was being molded and changed by west coast producers like Flying Lotus. No, when Lil B rose in 2011 with a free-associating style and simplistic, web-friendly hooks (I’m Miley Cyrus / swag), there was an ace in his pocket: a new variation of the emerging trap sound. Despite his habit of creating viral content -– cursing Kevin Durant, writing a song about crying, releasing an album called I’m Gay - if you think of him as simply an Internet sensation, you’ve undersold him. Meme culture moves too fast for the Berkeley rapper to have risen from it “Damn, Daniel” kid isn’t around anymore for a reason. While his fame may be polarizing among rap purists, Lil B’s rise didn’t happen by accident. Starting in August, John Gaudes will write about a new release from the previous month and spin a mix from the artist’s influences and peers.
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